Peter schwartz4/5/2023 This is the greatest uncertainty that I’ve ever experienced. Q: In terms of future scenarios, is there anything like COVID-19 that you’ve dealt with in your career?Ī: No. The entire interview is available on The Chronicle’s Total SF podcast. The focus of our conversation was surveillance, but Schwartz also spoke to The Chronicle by video chat about his childhood interest in the future, reflections from some of the movies he worked on (including the underrated “Sneakers”) and the importance of diversity in predicting what comes next. Along with providing advice for business leaders and politicians, Schwartz contributed to a Deloitte/Salesforce scenario planning collaboration earlier in the pandemic, titled “The World Remade by COVID-19,” which brought together much of the old Global Business Network, a consulting group that included Andrew Blau, Stewart Brand, Kevin Kelly and Katherine Fulton. Schwartz, 73, has moved operations from his downtown Salesforce office to his Berkeley Hills home, but he hasn’t slowed down. This was a big elephant in the room, and we were just in denial about it.” This is not a black swan this is a black elephant. I’ve written about it several times in the past. “This was probably the most forecast discontinuity I’ve ever seen. “It is a profoundly different time, but not at all unexpected,” Schwartz said during an early August interview. The warnings have been coming from some of the strongest thinkers in his field for decades. The futurist and senior vice president for strategic planning at Salesforce says there’s never been an event like this in his nearly half century working as a scenario planner - which started in the early 1970s at the Stanford Research Institute and includes consulting jobs for the movies “WarGames” and Steven Spielberg’s “Minority Report.”īut he is not at all surprised by a world-altering pandemic, and says that no one should be. Peter Schwartz has been shaken by the events of the last six months. Scott Strazzante / The Chronicle Show More Show Less Scott Strazzante / The Chronicle 2015 Show More Show Less 3 of3 Salesforce's Peter Schwartz in his office in San Francisco, Calif., on Tuesday, December 22, 2015. Scott Strazzante / The Chronicle Show More Show Less 2 of3 Salesforce's Peter Schwartz in his office in San Francisco, Calif., on Tuesday, December 22, 2015. Peter resides in Los Angeles with his wife Sharon, dogs Boing and Loosi, a bass clarinet and a bassoon.1 of3 Salesforce's Peter Schwartz in his office in San Francisco, Calif., on Tuesday, December 22, 2015. In more recent years he has endeavored to make his mark as a film score composer, adding Disneytoons, Warner Bros., Fox, and Mattel to his filmography. Peter has also served as musical director for David Bowie, The Pet Shop Boys, Enya, Madonna, Hanson, and many others. Meanwhile, he began to carve a path into the music business as a session keyboardist and arranger, eventually building a client roster that reads like a Who's Who of A-list pop and dance artists. Combined with his keen interest in synthesizers, his experiences with music tech eventually led to a position as a product specialist for New England Digital (Synclavier), and afterward as a sound programmer and synthesizer design consultant for Korg. Not long afterwards, MIDI made its entrée into the world of music and Peter immersed himself in understanding the technology, programming his own MIDI software, and even designing some of his own MIDI hardware devices. Composer, orchestrator, arranger, pianist, synthesist, and musical director, Peter began classical piano studies at age 5 and went on to earn a Bachelors Degree in piano performance from Manhattan School of Music.
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