Coyote logistics3/27/2023 Overnight and same-day delivery for goods and real-time tracking are now often the expectation. Sisler: The industry has evolved dramatically, and much of this change has been driven by shifts in consumer expectations and demands. LM: What are the biggest, changes, or differences, in how freight brokerage has evolved, from both a company and industry perspective? The need for a strategic balance of both technology and human insight reinforces the long-standing approach Coyote has taken to serve our network and will guide the future of our business. While these technological innovations have led to new levels of efficiency and the automation of countless manual tasks, human expertise, service and decision-making skills remain critical components of effective supply chain management. Innovative load tracking technology, digital freight platforms, AI-powered route optimization and market cost generation, and API/EDI capabilities have transformed the way we book loads, move freight, pay commissions, and communicate with our network. Some of the biggest advancements and focuses for Coyote have been within our digital portfolio. We’ve seen a digital revolution, the rise of business partnerships and collaborative innovation, vast changes in the demand cycle, and unprecedented levels of market volatility just to name a few. Sisler: The logistics industry has come a long way over the past 15 years. LM: How far has the freight brokerage industry come over the last 15 years, since Coyote was founded? Coyote Logistics CEO Jonathan Sisler recently penned a blog covering the company’s history and growth over the last 15 years and subsequently provided Logistics Management Group News Editor Jeff Berman with an in-depth look at the truckload freight brokerage sector, how the company has become part of the UPS family, and lessons learned from the COVID-19 pandemic, among others. Over that time, the company has transitioned from a technology start-up to a leading global logistics provider, moving more than 17 million loads over 11.8 billion miles. Chicago-based transportation and logistics management and truckload freight brokerage services provider Coyote Logistics, a subsidiary of freight transportation and logistics services bellwether UPS, recently marked its 15-year anniversary.
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